About 8 years ago, I was searching for something to help facilitate and also make setting goals more fun and exciting.

In my corporate life, we had goals passed down from our department head and managers, so it was something that I grew up doing. We would go over the company’s goals and objectives each new fiscal year. We would meet as a department to discuss in detail, the various quadrants that each goal would reflect and how we would measure success in each of those areas.

While I had been setting goals for years and years, throughout my career, I found that I started setting my own goals, driven by a desire to do more, be better and improve my life personally and professionally. During that time, I found my own ways to make goalsetting more fun, creating templates and visuals that some call a vision board now, before I even knew about vision boards. These worked, especially in wanting to have a new house or a new car, or even applying for a new job. I’d go over what I wanted, write down as many details about it, colour make, model, for jobs, what it would feel like to work in that department, how life would change if I were doing what I loved. I would also go through a planning process, identifying my strengths, gaps in knowledge or experience, then figure out what I needed, courses, do interest interviews, etc.

This process worked well, but it was missing something. I had to really think and even upon reflection, sometimes I needed time to go through and figure out what I wanted.

So, I began looking for another way. There had to be another way, right?!  Well, as I discovered about 8 years ago, there was indeed another way. A much better way. That’s when I discovered Mind-mapping!!


What is a mind-map?

The genius who came up with this process is Tony Buzan. He has several patents on this and mind maps. Mind-mapping is taking the term pen-to-paper to a whole new level. It’s letting your ideas flow and your pen fly, allowing your mind to create and allow radiant thinking to draft the plan and get those brilliant ideas onto paper, not stalling your progress thinking so much. Instead, you create a free flowing idea chart giving way to planning and focusing on the developing of your ideas. The mind-mapping process, actually allows us to go into action more quickly and effectively.


How does a mind map work?

A mind-map has several components to it that actually propel your natural radiant thinking process. Once you learn the methodology behind mind-mapping, you can use it for many different applications; goal-setting, fitness and healthy eating practices, organization, decision-making, planning a vacation, and the list goes on!


5 Best Practices for Mind-Mapping

  1. Choose your main idea; Start my Business; Improve my Health & Wellness
  2. Keep an open mind and use a blank piece of paper with coloured pens
  3. Ask yourself questions to keep the ideas flowing; what do I want? What do I need? What helps motivate me?
  4. Resist the urge to think, just allow your ideas to flow and your pen to fly
  5. Take 20-30 minutes to create your mind-map, then choose one idea, move to action with three simple steps and make it happen!

Sound intriguing? If you are interested in learning more about mind-mapping, send us an email at meow@cheetahfusion.com for more information. Are you interested in building a business road-map? If so, we are holding a half-day workshop on Tuesday, November 20th, 2018 at OfficeInc where our office is located.

Check out our website for more details at https://cheetahfusion.com/shop/. We would love to help you in make your dreams a reality!

Cheetah Fusion
Catapult Your Brand… fast!


We work with lots of entrepreneurs and business professionals and every so often, we will hear, “I think I’ve lost the passion I had for my business. Maybe I’ve been doing it too long. Perhaps I need a change!” 

Sure, this may be true. Our business or our jobs are like a relationship or a marriage. Like any relationship or marriage, we need to work at staying in love with our businesses or our jobs. Sometimes, it’s beneficial every now and then, to reflect on what brought us into the industry or the role we are in, and ask ourselves, why do I love what I do again? Sometimes we fall out of love because we get up caught in the doing of the job, or the running of the business and that can wear us down. Some days are really challenging, things don’t go well and pretty soon, if you’re not mindful of it, you start to resent the very thing you loved and the business you worked so hard to grow.  

While it sometimes feels as though it came up suddenly, it didn’t. This like any marriage breakdown or failed relationship happens over time. It happens while we are so busy trying to making ends meet, growing and hiring, building our empire and not paying attention to ourselves, how we feel and whether or not we have celebrated our successes along the way. It happens when we least expect it and one day, we wake up and wonder where all those years went… and why we feel so exhausted and worn out.

If you are feeling this way, if you’re feeling like you want to quit, sell your business or do something else. Before you do, ask yourself these three questions:

Why did I start this business?
What do I still love about it?
What do I need to get back to where I was?

My hope is that everyone takes time to reflect on this, to ‘stay in love’ with your business or profession. It’s very easy to lose touch with ‘Why’ we do what we do, when we get rolling along. The key is to remember that, people connect with others, not for what they do, or how they do it, but why they do it. 

Here are a few key questions that can help you discover or re-discover your “Why”:

What is the driving force, or what motivates you to get up each day?
What are you truly passionate about? Why?
Who are you doing it all for? Is it for you? Is it for your family? Is it to improve your health and wellness? Reduce stress? Rediscover who you are?
Why are you doing this? What has changed for you to be considering a career change, or a new direction?
Are you wanting a different lifestyle?
Have you suddenly realized you can do your job better, if you weren’t restricted by the corporate umbrella or rules?

All of these questions can help you determine your “Why” and your true life’s purpose. This is a good exercise if you are wavering on whether or not you should keep on, keeping on! Or if you are on the fence with a decision. Going through this process can help in business and in many life decisions. It helps you get out of your head and reflect with your heart and soul. Using your head and thinking about the pros and cons can serve you well, but it can also have us going in theoretical circles. When you ask yourself the questions above, reflect with your heart, use your intuition, even meditate through this process, you can often come to a way more viable conclusion.

We hope you will find this process helpful. Next month, we will be talking about setting goals to support you, your values and what is relevant to your life for 2019!! We are here to help too, so reach out and let us know how you’re doing!


Cheetah Fusion Creative Agency
strategy • branding • marketing • social media • coaching • web

54 Cedar Pointe Drive, Unit 1207, Barrie ON L4N 5R7
705•302•3386 | www.cheetahfusion.com | Facebook | LinkedIn



So much of what we do or want to do is about mindset. Think about waking up early. How much of that is about mindset?  I need to exercise or I want to exercise because I know how it benefits me.  Mindset.  I need to start eating healthier or I know eating healthier will boost my energy and help me feel great.  Mindset. I want my business to be successful, but I’m not sure what is holding me back? Or, I want to be successful, so I will start exploring new avenues to see if I can get better traction in my industry. Mindset. The key to changing your mindset is to look at what’s possible, versus staying in the problem. Being in discovery versus feeling discouraged or stuck.

What does it take to accomplish your goals?  Let’s take for instance, a professional athlete. They are focused. They know what they need to do to win a race and it’s more than just running.  In order to become a professional, top athlete, there are many components to staying focused that their coach will help them understand about what their body needs to maintain their strength, endurance, healthy and equally important -a positive mindset. In business, it’s not that different.  Yes, you do need to have goals to work towards, otherwise what’s the point? That said, in order to meet or exceed your goals, it’s more than just setting goals. It’s about positive self-talk, self-management and believing in yourself, that you CAN accomplish the goals you have set and stay focused.

So, what gets in our way?  Well, we have been working with people for years and we would like to share three factors that we feel can affect one’s mind-set and hold them back from achieving their goals:

  1. Distractions – Something that we have been reflecting on a lot over the last few years, is how is it that one individual can remain laser-focused and make BIG things happen, while another individual seems to be pulled in multiple directions and never seems to get as far in business or their career? We believe that it comes down to allowing distractions to take over. Distractions come in many forms in business; taking on additional projects, even when you have lots to keep you busy. This is usually due to boredom or trying to be all things to everyone. However it usually results in spreading oneself too thin and exhaustion. Same goes for trying to “do it all” and wearing too many hats –something has got to give. So, look for ways to stay focused, such as outsourcing the things that you may not necessarily enjoy or be good at like; bookkeeping, marketing, responding to emails and phone calls. These things can either be accomplished by a Virtual Assistant or a professional who can do it in half the time and will get you results!
  2. No clear vision – have you ever built a house? Or renovated your home? Building a business is kind of like that. It’s important to understand and develop your business with products, services and revenue streams that people want and will buy, to ensure your business is viable and sustainable. You’re essentially building a “Blueprint” for your business, with everything from your foundation, to the rooftop explored and nailed. You want to ensure that your foundation consists of your company values, what you believe in (i.e.: trust, integrity, commitment, service, honesty, etc.). You want to build the cornerstones of your business, which is essentially your business model, what you offer, your expertise, how you deliver and how you make money. Your vision must be clear. It must have a purpose and a plan attached, otherwise, you will continue to spin and get caught in the weeds again and again. Find a support system, a mastermind or think tank group, or if possible a business coach or strategist to help outline your vision and develop a plan to get your business either off the ground or take it to the next level. Most businesses fail because they do not have a clear vision and a plan. There are plenty of customers out there for everyone –you just need to understand how to find them, bring them in, serve them and keep them satisfied. Business is meant to be a collaboration, no going it alone –it’s difficult to do anything alone. Find your tribe and get rockin’ your biz! Additionally, we usually recommend a mind-mapping session to help bring out your brilliant ideas and move all of that idea-clutter to paper, so that you can begin sorting and prioritizing your ideas into what makes sense for your business and what you can leave for a later date.  Again, allowing you to focus and develop a clear vision.
  3. Lack of passion – quite honestly, if you’re not passionate about your business, it’s important to step back and rethink starting or continuing with your business. People read you and your energy and if your passion has gone or isn’t there, customers and/or people in your network will know it. If your passion has simply dimmed due to circumstances, do some soul-searching and figure out where it went, what you really want and either reignite that passion and fire, or step away. The last thing you want is to spend time, money and energy on something you don’t love. If you find you are still passionate, but you’ve simply been bogged down by challenges, or going off into the weeds, join a group or mastermind, or hire a business coach to help figure out how to get back to doing more of what you love –it’s worth it, if you still love what you do. Sometimes we just get lost and think there’s no way out or we get stuck. There’s help out there… go get it and get fired up again –either about this or another business idea!!

What is the common denominator in all of the above? Mind-set. How we feel is what generates the energy or diminishes the energy for doing things. Our mind is like a machine, if it’s well maintained and the operator uses it properly, it will work very well. We need to nurture our mind-set particularly as entrepreneurs, so we don’t get stuck, by practicing positive self-talk, brainstorming with people you trust to give you objective, helpful feedback and by setting clear goals around what you want. It’s important to develop a clear vision and follow your passion in order to have a mind-set that works for you, not against you.

So, on that note, in terms of moving forward in your business, we decided we need to introduce the idea of mind-setting, rather than the old-school goal-setting method when it comes to business. This is a concept you, as an entrepreneur will definitely understand. Think about those days when you are not sure how you will pay the bills at the end of the month? Then you have a ‘brainwave’ and suddenly everything changes and you’re off and running with a brilliant idea!  Keeping a positive mind-set is so important, as it is the gateway to innovation, motivation, creativity and inspiration!  What if we applied these principals to our short-term and long-term goals? Imagine the possibilities!

Are you ready to shift from ‘goal-setting’ to ‘mind-setting’?  The difference is our experiences, our beliefs and values exist in our mind. When we believe we can achieve something, we go ahead and we do it!  Whereas, it doesn’t matter what goals you write down on paper, if you don’t believe them, it’s highly unlikely they will take off. The beauty of the mind is, we can change. We can start to map-out our goals in our mind, then using a wonderful tool called the mind-map, you can start to brainstorm, drill down on those ideas and put an action plan behind them. Curious about what a mind-map is? Give us a call or email us and we’ll show you!  It’ll blow your mind how fast mind-mapping can take you to the next level in your business. Mind-maps are your radiant thinking –coming to you in colour.  Ready to see what is possible?  Reach out to us today and we’ll take you there!


Cheetah Fusion Creative Agency

meow@cheetahfusion.com | 705.302.3386

Other Resources: Mind-Mapping, 1:1 Mind-Mapping, Founder’s Forum In-Person and Virtual monthly sessions. 



We all have a story as to how we began our journey as an entrepreneur.  You may have been laid off, or your company downsized and your job became obsolete, or you decided that working for someone else just wasn’t working for you any longer!  Whatever your story, that was just the beginning for you, wasn’t it? 

Yes, both of us, Founders here at Cheetah Fusion have a different story as to how we became entrepreneurs.  That said, there’s a direct correlation between becoming an entrepreneur and being forced to figure out what you’re going to do with your life –it’s all about mindset!  If you look at any of the highly successful entrepreneurs, they all have something in common –they didn’t necessarily fit the mold.  That’s definitely a theme for many entrepreneurs.  Many of us are searching for a way to showcase our talents, create something incredible and make a difference. 

We believe there is more, a greater purpose and often, it’s about creating our “own mold” that feels right and allows us to have the flexibility and freedom we crave –lots of hard work too, but the ability to start something from the ground up.  Now, is entrepreneurship for everyone?  No.  There is a certain personality, a certain tolerance for risk and a definite desire for a less structured and regimented lifestyle.  We work best when we can think outside the box, create, and drive innovation.  We have a different work ethic and motivation, which sets us apart. 

Entrepreneurs think differently, experience life and work differently. We are driven by the very idea that it is up to us to make things work -failure is not an option.  That is a force that pulls us out of the pain of remaining the same.  That is what causes us to have a strong vision, unique ideas and an unstoppable spirit that keeps us pivoting, adjusting and evolving.  When something doesn’t go the way we thought it would, we keep our ear to the ground, we source new ideas and innovation.  Our nature and the very crux of our being is about making ideas come to life –we are the heart of change.  Have you ever seen a successful entrepreneur want to retire?  Not a chance.  Our business is in our blood and our desire to make things happen pumps through us, our heart beats stronger because of it.  So, if any of this rings true for you, you are indeed an Entrepreneur!