Helping You build Success


At Cheetah Fusion, our business is helping your business succeed. Whether you need help in the early days with business planning or you are looking to step up your game, we offer a variety of programs and services to help catapult your business.

Meet the Founders, Penni Michaud, Creative Director and Heather Wilson, Business Strategist.  With over 30 years’ of combined experience in the corporate world and our own unique expertise, we have been helping entrepreneurs develop success in their business since 2014.  Our focus is working with business professionals and entrepreneurs on everything from branding, logo design, website, marketing, copywriting, social media, business strategy and planning.

“Every time we go through a challenge, change is in there and something has shifted. It’s up to you –yes, you get to decide what you do with what has happened and what you have learned!”

Heather Wilson

Heather Wilson is a certified coach, corporate trainer, key-note speaker, and author.  Heather held various roles in the Retail Branch Network, Human Resources and in Training and Development as Manager Facilitation and Leadership Coach over close to 17 years within a multibillion corporate financial services organization. She is results driven, strong business woman and excellent strategist, who is committed to helping you grow your business.

Heather launched Spark Your Vitality in September 2014 and enjoys working with her corporate clients and their teams. With that said, she has a passion for working with entrepreneurs, being one herself. With a strong business background, having grown up in an entrepreneurial home, coupled with years of corporate experience and owning her own business, Heather is able to truly help and identify with her clients. She understands what it takes to run a business and what is needed outside of yourself to thrive and grow your business.

She also has a passion for learning and teaching others. In March 2011, she completed her Teacher Trainer of Adults certification with honours. Heather continued her learning journey and attended Adler International Learning Inc. for Professional Coach training and received her ATC designation from Adler in December 2013. She is able to give her client a positive experience, through listening, thoughtful questions and a coach-like approach to each strategy session. Heather is dedicated to her client’s success and empowering business owners to achieve their goals. 

Penni Michaud

Penni Michaud is a unique Graphic Designer that brings a creative twist to her design work.  Penni has had many years of experience working with a diverse clientele which has kept her on the leading edge of technology and design.

Penni received a diploma in Creative Advertising from Seneca College of Applied Arts & Technology with high honours. She worked in a fast-paced, deadline driven environment at a community newspaper in Barrie for 15 years.  This gives Penni the ability to create quickly while keeping the customer’s objectives at the front of mind when creating the design strategy. Working on advertising campaigns for large and small businesses has allowed her to develop a keen attention to detail, an eye for design that will translate to the audience, an ability to work on multiple projects and most importantly meet deadlines while exceeding her clients expectations.

Creating a consistent personal brand when you are in a saturated market full of competition will help you stand out and apart from everyone else while giving you the presence you desire.  Penni wants to capture the essence of your brand, product, service and what makes your company unique so that she can convey your marketing message to your ideal clients.

Whether you are a new business owner or you are ready to refresh or rebrand, Penni will work with you to create a design that tells your story and highlights you, your business and the solution you are offering your clients through your products and services.

“I believe you are awesome exactly as you are, and being true to who you are, selling yourself and embracing your uniqueness will bring you more sales every time.”


Our Promise

Our promise to you is that we will work with you every step of the way, to ensure that your brand, your messaging is unique to you!  We love seeing our clients branding come together and reflect them, their values and their unique talents. 


Our vision

We are passionate about helping entrepreneurs and business professionals with their branding, marketing and business strategy.  Our vision is also to help talented professionals here in our own community and globally, by leveraging their talent and building our team at Cheetah Fusion. 


Our values

At Cheetah Fusion, our values are integrity, commitment, trust and respect. Our values play a crucial role in how we work with our clients on a daily basis. We love getting to know our clients at a deeper level so that we have a better understanding of what makes them unique to develop their brand.