About 8 years ago, I was searching for something to help facilitate and also make setting goals more fun and exciting.

In my corporate life, we had goals passed down from our department head and managers, so it was something that I grew up doing. We would go over the company’s goals and objectives each new fiscal year. We would meet as a department to discuss in detail, the various quadrants that each goal would reflect and how we would measure success in each of those areas.

While I had been setting goals for years and years, throughout my career, I found that I started setting my own goals, driven by a desire to do more, be better and improve my life personally and professionally. During that time, I found my own ways to make goalsetting more fun, creating templates and visuals that some call a vision board now, before I even knew about vision boards. These worked, especially in wanting to have a new house or a new car, or even applying for a new job. I’d go over what I wanted, write down as many details about it, colour make, model, for jobs, what it would feel like to work in that department, how life would change if I were doing what I loved. I would also go through a planning process, identifying my strengths, gaps in knowledge or experience, then figure out what I needed, courses, do interest interviews, etc.

This process worked well, but it was missing something. I had to really think and even upon reflection, sometimes I needed time to go through and figure out what I wanted.

So, I began looking for another way. There had to be another way, right?!  Well, as I discovered about 8 years ago, there was indeed another way. A much better way. That’s when I discovered Mind-mapping!!


What is a mind-map?

The genius who came up with this process is Tony Buzan. He has several patents on this and mind maps. Mind-mapping is taking the term pen-to-paper to a whole new level. It’s letting your ideas flow and your pen fly, allowing your mind to create and allow radiant thinking to draft the plan and get those brilliant ideas onto paper, not stalling your progress thinking so much. Instead, you create a free flowing idea chart giving way to planning and focusing on the developing of your ideas. The mind-mapping process, actually allows us to go into action more quickly and effectively.


How does a mind map work?

A mind-map has several components to it that actually propel your natural radiant thinking process. Once you learn the methodology behind mind-mapping, you can use it for many different applications; goal-setting, fitness and healthy eating practices, organization, decision-making, planning a vacation, and the list goes on!


5 Best Practices for Mind-Mapping

  1. Choose your main idea; Start my Business; Improve my Health & Wellness
  2. Keep an open mind and use a blank piece of paper with coloured pens
  3. Ask yourself questions to keep the ideas flowing; what do I want? What do I need? What helps motivate me?
  4. Resist the urge to think, just allow your ideas to flow and your pen to fly
  5. Take 20-30 minutes to create your mind-map, then choose one idea, move to action with three simple steps and make it happen!

Sound intriguing? If you are interested in learning more about mind-mapping, send us an email at meow@cheetahfusion.com for more information. Are you interested in building a business road-map? If so, we are holding a half-day workshop on Tuesday, November 20th, 2018 at OfficeInc where our office is located.

Check out our website for more details at https://cheetahfusion.com/shop/. We would love to help you in make your dreams a reality!

Cheetah Fusion
Catapult Your Brand… fast!


We work with lots of entrepreneurs and business professionals and every so often, we will hear, “I think I’ve lost the passion I had for my business. Maybe I’ve been doing it too long. Perhaps I need a change!” 

Sure, this may be true. Our business or our jobs are like a relationship or a marriage. Like any relationship or marriage, we need to work at staying in love with our businesses or our jobs. Sometimes, it’s beneficial every now and then, to reflect on what brought us into the industry or the role we are in, and ask ourselves, why do I love what I do again? Sometimes we fall out of love because we get up caught in the doing of the job, or the running of the business and that can wear us down. Some days are really challenging, things don’t go well and pretty soon, if you’re not mindful of it, you start to resent the very thing you loved and the business you worked so hard to grow.  

While it sometimes feels as though it came up suddenly, it didn’t. This like any marriage breakdown or failed relationship happens over time. It happens while we are so busy trying to making ends meet, growing and hiring, building our empire and not paying attention to ourselves, how we feel and whether or not we have celebrated our successes along the way. It happens when we least expect it and one day, we wake up and wonder where all those years went… and why we feel so exhausted and worn out.

If you are feeling this way, if you’re feeling like you want to quit, sell your business or do something else. Before you do, ask yourself these three questions:

Why did I start this business?
What do I still love about it?
What do I need to get back to where I was?

My hope is that everyone takes time to reflect on this, to ‘stay in love’ with your business or profession. It’s very easy to lose touch with ‘Why’ we do what we do, when we get rolling along. The key is to remember that, people connect with others, not for what they do, or how they do it, but why they do it. 

Here are a few key questions that can help you discover or re-discover your “Why”:

What is the driving force, or what motivates you to get up each day?
What are you truly passionate about? Why?
Who are you doing it all for? Is it for you? Is it for your family? Is it to improve your health and wellness? Reduce stress? Rediscover who you are?
Why are you doing this? What has changed for you to be considering a career change, or a new direction?
Are you wanting a different lifestyle?
Have you suddenly realized you can do your job better, if you weren’t restricted by the corporate umbrella or rules?

All of these questions can help you determine your “Why” and your true life’s purpose. This is a good exercise if you are wavering on whether or not you should keep on, keeping on! Or if you are on the fence with a decision. Going through this process can help in business and in many life decisions. It helps you get out of your head and reflect with your heart and soul. Using your head and thinking about the pros and cons can serve you well, but it can also have us going in theoretical circles. When you ask yourself the questions above, reflect with your heart, use your intuition, even meditate through this process, you can often come to a way more viable conclusion.

We hope you will find this process helpful. Next month, we will be talking about setting goals to support you, your values and what is relevant to your life for 2019!! We are here to help too, so reach out and let us know how you’re doing!


Cheetah Fusion Creative Agency
strategy • branding • marketing • social media • coaching • web

54 Cedar Pointe Drive, Unit 1207, Barrie ON L4N 5R7
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